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Sales and Marketing Intelligence for Senior Living

Benchmark performance. Identify opportunities. ACCELERATE decisions.

Senior Care Insights centralizes all senior living sales and marketing data in one easy-to-access platform. Built on 1 billion data points across all 50 states, our benchmarks & insights, market-level data, and ongoing research empowers leaders with a complete view of performance, so they can identify opportunities and act with confidence.

Get Answers to the Questions That Drive Your Business

Our reports and industry data sets help senior living leaders answer pressing questions faster and make smarter, data-backed decisions.

Explore the Data

Download samples of our most popular reports to explore how insights fit into your coaching, reporting and strategic decision-making.

 

SCI State Bench Sample -100-1

State and Market Benchmark

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DataGraphic_PortalSample

Industry Data Set Sample

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SCI State Bench Sample copy 2-100

Year In Review Sample

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Trusted by Leading Operators

"Access to industry data through WelcomeHome has truly been a game changer for us. From real-time data drops to comprehensive quarterly and annual reports, we’re able to confidently shape and execute our sales strategy, knowing we’re backed by reliable insights every step of the way."

Kevin HessDial Senior Living

“WelcomeHome's quarterly reports provide clear, data-driven benchmarks for our communities. Having an objective third party deliver these insights fosters alignment and buy-in across all 20+ of our teams.”

Nikki ZellenTraditions Management
“Before WelcomeHome's reports, I didn't know if my benchmarks were good. WelcomeHome's benchmarks are based on real time data, and I am a huge proponent of industry data to inform and uplevel our industry.”
Casey ByrnesWingspanRPM

Built on Real Senior Living Data

3000+ Engaged Readers Accessing Reports
50 All US States Covered
20,000 perspectives from seniors
1B sales and marketing data points

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Subscription Plans

Get free access to core reports and insights. You can upgrade anytime to access additional datasets, state and market-level benchmarks, and top-performer analysis.

Tiers
Free
Single
Team
Enterprise
Number of Subscriptions
1
1
1-5
Unlimited
Quarterly Benchmarks
Year in Review
State and Market Benchmark
Top Performers Report (Coming Q2 2026)
Voice of the Industry (Coming Q3 2026)
Voice of the Senior (Coming Q4 2026)
Report Downloads
Industry Data Access
Pricing
Free
$600 / year
$3000 / year
$6000 / year
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Subscribe
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Interested in monthly pricing options, or pricing for a single report or dataset? Email our team at insights@welcomehomesoftware.com

Not sure which plan is right for you? See how data insiders are putting insights to work

For sales teams and regional directors getting started with benchmarks

  • Compare your performance against industry benchmarks by care type, region and urban or rural markets
  • Apply bite-sized insights and best practices to your sales process to enhance outcomes

Best for: Regionals and sales managers who want to integrate data in goal setting, tactical sales strategy and training

For individual VPs who want in-depth research and market-level context 

  • Go beyond averages and unpack behaviors of top performers and growth communities to set targeted goals 
  • Set goals for your communities based on your specific market performance
  • Use verified strategies from top-performing operators to guide end-to-end training
  • Stay current on shifting prospect expectations with primary research on seniors and their influencers  

Best for: Data oriented VPs of Sales or Marketing managing reporting and training directly.

For teams where data is central to decision-making 


  • Centralize your team's data access point to work from a unified, data-backed playbook
  • Uplevel adoption of insights from the ground floor to the executive office
  • Align strategy across mulitple teams, regions and communities with easily shareable research and reports
  • Make knowing the 'why' the standard behind decisions

Best for: Larger operators or teams with regional leaders who rely on data as a foundation for strategy and sales implementation across regions and communities.

For large operators, analytics teams, and investors who need a 360 view of sales performance

  • Integrate industry, state and market benchmarks directly into PowerBI, Tableau or your internal dashboards 
  • Never miss a shift with monthly updated benchmarks down to the market level
  • Build on industry research on drivers of sales success to guide strategic analytics for your portfolio
  • Fill the context gap on sales performance context you need before making investment decisions

Best for: Enterprise operators with analytics teams, investors, and sales experts and consultants