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q1'25 benchmark

Empower your decision-making with WelcomeHome's 2025 Q1 Benchmark Report. Use this data to benchmark your performance and strategically plan the rest of 2025.

WelcomeHome’s Industry Benchmarking is based on thousands of communities in 50 states across primary, secondary, and tertiary markets.

For more detailed data, including state-level or pricing benchmarks, please contact our Customer Insights team: maggie.seybold@welcomehomesoftware.com.

 


2025 Q1 at a Glance


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Occupancy has stabilized around 83%, holding steady for the past six months and likely marking the post-COVID baseline.

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Move-outs spiked early in Q1, in line with historical seasonality, making it difficult for move-ins to keep pace.

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Connections are now being tracked industry-wide, revealing that on average, communities are engaging with 75% of inquiries.

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This quarterly data drop uncovers how communities are using their unpaid professional networks (e.g., lawyers, doctors) today—what's working, what's not, and where untapped potential remains.

What does this mean for Senior Living?

The ability to effectively discover and share information with prospects and their influencers will define success in senior living in 2025.

  • Discovery is more important than ever—for both sides.
  • World-class discovery means investing time to truly get to know your prospects.
  • Make it easy for prospects, their influencers, and referrers to ‘discover’ your senior living community.

Trusted by thousands of Senior Living communities.

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Priority Life Care Senior Living
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Cornerstone Senior Living
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Data that Drives Results

WelcomeHome provides simple CRM solutions for senior living and home care operators to improve efficiency and boost operational performance.

Over the last year, we've upgraded our benchmarking and reporting capabilities to give sales leaders better insights, while adding new smart features to our platform. To see our case studies and benchmark reports, check out our reports page.

View Reports
Maggie Seybold

Maggie Seybold, VP of Customer Insights

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