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Welcome to the latest benchmark report! Learn about the key trends that shaped Q2 of 2024, the observed traits of the most successful communities, and the valuable information you can use to navigate the rest of 2024.

Q2 at a Glance

Industry occupancy is rebounding to pre-COVID levels, 82.5% in June, with half of WelcomeHome’s communities exceeding 85% occupancy in Q2.

All care types and regions had gains compared to Q1, except for IL, which had a slight dip (-0.3 ppt). The Northeast (86.4%) and IL (86.2%) lead in occupancy rates.

WelcomeHome is a user-friendly CRM system with too many benefits to count! One of the best features is the customer service and free training - it feels like you have an expert extension within your sales team.

-Kelly, Customer

Lead volumes remained lower in Q2, down 11% year-over-year, with MC, the Northeast, and rural communities showing the steepest declines. Despite this, industry-wide conversions are steady or improving.

Move outs are down industry wide as operators get smarter about finding residents that are a strong fit, and proactively managing unnecessary move outs.

Data drop: New analysis on prospect call outreach highlights that prospects are most often reaching out midweek, between late morning, 10am-12pm and 2-3pm.

Managing staffing coverage and referral outreach around these core blocks can support improved speed to lead and stronger inquiry to tour conversions.

Data that Drives Results

Our Customer Insights Team is excited to share key takeaways from this past quarter using aggregated data from more than 2,000 communities using WelcomeHome.

Featuring insights on occupancy, sales funnel & conversions, sales cycle & activities, and detailed text analysis in the following segments of the Senior Living Industry: