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WelcomeHome Senior Living Horizontal Inverse

Empower your decision-making with WelcomeHome's 2025 Q2 Benchmark Report. Use this data to benchmark your performance and strategically plan the rest of 2025.

WelcomeHome’s Industry Benchmarking is based on thousands of communities in 50 states across primary, secondary, and tertiary markets.

For more detailed data, including state-level or pricing benchmarks, please contact our Customer Insights team: maggie.seybold@welcomehomesoftware.com.

2025 Q2 at a Glance

June occupancy hit 84%, marking a shift to steady growth. We’ve moved past the post-COVID bounce and into a new normal where growth depends on doing the basics well, not riding recovery momentum. As the market settles, year-over-year gains are naturally flattening.

Aggregator volume declines while conversion struggles persist. Aggregators are 35% of inquiries but convert only 4% to move-ins, with their share of total inquiries dropping from last year. Operators are shifting to sources like updated websites and paid digital search.

Professional referrals are growing, but it’s important to expand beyond medical partners. While referral volume is up, Length of Stay declines as specialty medical partners send higher acuity residents. Communities find success by cultivating trusted local voices like faith leaders, librarians, and neighborhood staff who can identify families earlier in their search.

Data Drop: Executive Director follow-up transforms tours into move-ins, but most communities miss the moment. When EDs reach out after a tour, families proceed with greater confidence and speed. Yet half of families never hear from leadership post-tour, and only 25% of communities track this trust-building activity.

Data Drop
From Tour to Trust: The Power of Executive Director Follow-Up

As the leader of the community, an Executive Director’s (ED) engagement in the sales process can be game-changing, and a few simple strategies can unlock these results.

A single thoughtful message can shift a prospect from “I’m still thinking” to “Let’s move forward.” Yet, only 50% of families ever hear from the Executive Director after their tour.
The average Executive Director follow-up call takes just 3-4 minutes. The time investment is minimal but impactful for prospects and their families.
One quick call can lead to a 60% shorter sales cycle.

Download the full report for more insights!

Trusted by thousands of Senior Living communities.

Data that Drives Results

WelcomeHome provides powerful, easy-to-use CRM solutions for senior living and home care operators to improve efficiency and boost operational performance.

Over the last year, we've upgraded our benchmarking and reporting capabilities to give sales leaders better insights, while adding new smart features to our platform. To see our case studies and benchmark reports, check out our reports page.

Maggie Seybold, VP of Customer Insights

contact@welcomehomesoftware.com

(800) 980-8661 | (866) 931-1640