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Welcome to the latest benchmark report! Learn about the key trends that shaped Q3 of 2024, the observed traits of the most successful communities, and the valuable information you can use to navigate the rest of 2024.

Q3 at a Glance

Industry occupancy is continuing to rise, reaching ~84% in September, with half of WelcomeHome’s communities surpassing 87% in Q3.

Every care type and region saw occupancy gains compared to Q2. The Northeast (88.0%) and IL (87.1%) are still leading occupancy rates.

I’m proud to share that our occupancy has increased from the mid-90s to 100% since implementing WelcomeHome! Our entire company can now access real-time, accurate reports from all our communities.

-Suzanne, Customer

Lead volumes are up 6% (+2 leads per 100 units) from Q2, but they’re still down 6% (-2 leads per 100 units) compared to last year. IL and the South showed the biggest increase in lead volume from Q2.

Retours are up across the industry, as operators place more emphasis on existing leads due to a decline in new leads compared to last year.

Data drop: Sales Directors connect with about 80% of leads, but 27% of those connected leads don’t move beyond the connection stage and close reasons vary widely by lead source.

Data that Drives Results

Our Customer Insights Team is excited to share key takeaways from this past quarter using aggregated data from more than 2,500 communities using WelcomeHome.

Featuring insights on occupancy, sales funnel & conversions, sales cycle & activities, and detailed text analysis in the following segments of the Senior Living Industry:

Independent Living
Assisted Living
Memory Care

Maggie Seybold, VP of Customer Insights

Connection Stage Analysis

+ Across WelcomeHome communities, ~80% of operators have a connection stage. The connection stage sits between the initial inquiry and the pre-tour stage.

+ The connection stage gives Sales Directors a chance to understand the prospect’s needs and determine if their community is the right fit before they spend more time nurturing the prospect and moving forward with a tour.

+ Utilizing the connection stage also allows for more detailed reporting in WelcomeHome and an understanding of trends between the initial inquiry and the pre-tour stage.