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WelcomeHome Senior Living Horizontal Inverse

Empower your decision-making with WelcomeHome's 2025 Q3 Benchmark Report. Use this data to benchmark your performance and strategically plan the rest of 2025.

WelcomeHome’s Industry Benchmarking is based on thousands of communities in 50 states across primary, secondary, and tertiary markets.

For more detailed data, including state-level or pricing benchmarks, please contact our Customer Insights team: maggie.seybold@welcomehomesoftware.com.

2025 Q3 at a Glance

Winners are winning, and those with the opportunity to improve are taking it: September ended at 85% average occupancy across the industry—the top 25% held 95% for the second quarter in a row, and the bottom 25% jumped from 76% to 78%.

Stronger connection and tour rates are driving results even with the same number of leads. Connection rate continues to rise, ending at 77% in September, and tour to move in is up 2 pts vs. same time last year.

Momentum begins to taper at the tail-end of Q3. Combat seasonal slumps in Q4 by refocusing on dwelling post-tour inquiries with longer sales cycles.

Data Drop: Optimizing aggregator partnership is top of mind across operators, but results are mixed. More than 25% of communities are not relying on aggregators at all—in our data drop we’ll dive in to when this makes sense, and when it doesn’t.

Data Drop
Analyzing aggregators: What shifts could
reset salesat your community?

Senior Living lead gen strategy has seen major shifts in the past several years. Following COVID, we saw reliance on aggregators increase as prospects adopted digital channels as a primary discovery path.

At the height of aggregator reliance in 2023, this source represented 46% of leads and has since dropped to 33% across the industry.
Despite meaningful changes in the aggregator share of leads, industry move-ins from all sources have stayed steady.

Download the full report for more insights!

Trusted by thousands of Senior Living communities.

Data that Drives Results

WelcomeHome provides powerful, easy-to-use CRM solutions for senior living and home care operators to improve efficiency and boost operational performance.

Over the last year, we've upgraded our benchmarking and reporting capabilities to give sales leaders better insights, while adding new smart features to our platform. To see our case studies and benchmark reports, check out our reports page.

Maggie Seybold, VP of Customer Insights

contact@welcomehomesoftware.com

(800) 980-8661 | (866) 931-1640