Best Practices for Winning Professional Referrers

Discover the importance and value of professional referrer leads and significantly increase the efficiency of managing these leads by leveraging WelcomeHome's CRM. Download the case study now!

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Industry Background

Referrer leads are few and far between in today’s senior living sales landscape; most communities see less than five new leads from referrers per month, if that. Despite the low volume, referral leads are often high quality, with a high likelihood of touring and moving in.

What We Did

The WelcomeHome team dove into professional referrer productivity to better understand the value of these leads. We analyzed professional referral conversions by detailed lead source: medical, non-medical, and general professional referrals, e.g., professional referrals without medical or non-medical specifications.

Know Your Leads

Understanding your different referral leads is crucial for optimizing your marketing and outreach strategies. Adding specificity to these leads, such as noting the exact referral source or the potential resident's care needs, can reveal patterns and insights that drive more effective communication and higher conversion rates.

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