WelcomeHome Software | 2023 Year In Review

The wave is here. The first of the Baby Boomers turned 77 in 2023, marking the arrival of the "silver tsunami" the industry has expected for years.

But these baby boomers are different than prior generations.

A 15% increase in inquiries from 65- to 75-year-olds in 2023 may suggest that baby boomers are inquiring earlier and researching longer or that they themselves are researching for an older loved one.
They are digitally enabled, and evaluating options online.
They are fiercely independent.
They are richer but may not feel that way.
They will live longer and with higher acuity.

Hard to say, but we can guess.

We need to find new ways to meet prospects where they are, online, and make the research, education and search process a ‘delightful’ experience. In order to guide this process, we’ll need the data visibility to guide decisions.
Traditional sales processes will not meet the bar alone: we’ll need to reshape our sales strategy around digital channels and leads, adapt our sales operations to find efficiency in our processes and explore new channels to drive volume.
We’ll need to adapt our product to create room for flexible engagement and care options for our residents (e.g., social membership, home care ancillary).