cropped-WH_Stack_Logo_3C_RGB 1-1
Sign in
Request a Demo
WelcomeHome Software
2023 Year in Review

Learn about the key trends that shaped 2023, the observed traits of the most successful communities, and the valuable information you can use to power a better 2024.

Senior Living Prospect

2023 Senior Living Prospect

The wave is here. The first of the Baby Boomers turned 77 in 2023, marking the arrival of the "silver tsunami" the industry has expected for years.

But these baby boomers are different than prior generations.

  • A 15% increase in inquiries from 65- to 75-year-olds in 2023 may suggest that baby boomers are inquiring earlier and researching longer or that they themselves are researching for an older loved one. 
  • They are digitally enabled, and evaluating options online.
  • They are fiercely independent.
  • They are richer but may not feel that way.
  • They will live longer and with higher acuity.

What does this mean for Senior Living?

Hard to say, but we can guess.

  • We need to find new ways to meet prospects where they are, online, and make the research, education and search process a ‘delightful’ experience. In order to guide this process, we’ll need the data visibility to guide decisions.
  • Traditional sales processes will not meet the bar alone: we’ll need to reshape our sales strategy around digital channels and leads, adapt our sales operations to find efficiency in our processes and explore new channels to drive volume.
  • We’ll need to adapt our product to create room for flexible engagement and care options for our residents (e.g., social membership, home care ancillary).

2023 at a Glance


Occupancy gains on the heels of COVID petered out in 2023, with the industry gaining only 3 pts over the year and closing December at 81% occupancy.


Gains weren’t felt evenly by product type or region, with IL and blended care type IL/AL and AL/MC communities emerging as the winners for 2023.

Despite persistently high demand, ~40 leads per 100 units per month, tour volume stayed flat and move ins decreased vs. last year, calling attention to a potential tipping point in sales efficiency.

As the lead volume boom we experienced late in early 2023 begins to even out, senior living will see its first real test after experiencing a weak Q4 and early signs of a muted start to 2024.


New prospect sales behaviors have taken shape, with more than 80% of leads using aggregator and online channels to research and compare options.


Looking ahead, operators will continue to grapple with tailoring the senior living offering and sales process to meet the needs and wants of today’s senior living prospect, one that has higher standards, more need, greater visibility, and more options than ever before.

Data that Drives Results

Our Customer Insights Team is excited to share key takeaways from this past year using aggregated data from more than 2,000 communities using WelcomeHome. 

Featuring insights on occupancy, sales funnel & conversions, sales cycle & activities, and lead source analysis in the following segments of the Senior Living Industry:

  • IL
    Independent Living
  • AL
    Assisted Living
  • mc
    Memory Care
Maggie Seybold, VP of Customer Insughts

Maggie Seybold, VP of Customer Insights

made easy. made for you.

At WelcomeHome, we have made it our mission since Day One to provide you, the senior living stakeholders, with the best possible experience.

We deliver on this mission in three ways:

  • the most innovative, easiest to use CRM,
  • white glove support as your partner vs your vendor, and
  • actionable insights mined from industry data.

Trusted by thousands of Senior Living communities.

Arrow Senior Living Logo
Juniper Logo
Century Park Logo
Wickshire Senior Living Logo
Vitality Senior Living Logo
Priority Life Care Senior Living
Allegro Logo
Sinceri Logo
Spectrum Retirement Communities Logo
Anthem Senior Living Logo
Cornerstone Senior Living
Aviva Senior Living Logo
Jaybird Logo

Designed to make senior living operators’ lives easier.

Your job is hard enough. We’re here to help.
Learn more

© 2024 WelcomeHome Software. All Rights Reserved. | Site Map | Privacy Policy

cropped-WH_Stack_Logo_3C_RGB 1-1


address-card   Contact Us

linkedin square-facebook

                   phone(800) 980-8661  |  (866) 931-1640

        user  Sign In