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WelcomeHome Senior Living Horizontal Inverse
2024 YIR

Learn about the key trends that shaped 2024, the observed traits of the most successful communities, and the valuable information you can use to power a better 2025.

Our benchmarking is based on thousands of communities with geographic reach in 50 states and across primary, secondary, and tertiary markets.

For more detailed data, including state level or pricing benchmarks, please connect with our Customer Insights team: maggie.seybold@welcomehomesoftware.com.

 

2024 at a Glance

Asset 10-1

Senior living occupancy continues to grow, with a 2+ percentage point increase over the past 12 months.

Asset 11

Gains are happening across nearly all community types, with lower-occupancy communities seeing the largest increases. Strategies for 2025 are shifting to fill buildings while keeping stable communities full.

Asset 12

Lead volume is down compared to 2023, but trends vary by care type. Check out the care type sections for detailed benchmarks and insights.

Asset 13

Operators are focusing on digital channels and online assets, reducing reliance on aggregators to boost lead quality and ROI.

What does this mean for Senior Living?

The ability to effectively discover and share information with prospects and their influencers will define success in senior living in 2025.

  • Discovery is more important than ever—for both sides.
  • World-class discovery means investing time to truly get to know your prospects.
  • Make it easy for prospects, their influencers, and referrers to ‘discover’ your senior living community.

Trusted by thousands of Senior Living communities.

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Priority Life Care Senior Living
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Cornerstone Senior Living
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Data that Drives Results

WelcomeHome is dedicated to serving senior living and home care operators to implement easy-to-use CRM solutions so they can work more efficiently and achieve greater operational success.

In the past year, we’ve made significant strides by enhancing our benchmarking and reporting features, providing valuable insights for sales leaders. We’ve also introduced dozens of new features to infuse more intelligence into our platform.

Interested in learning more? Visit our reports page to explore past case studies and benchmark reports.

View Reports
Maggie Seybold, VP of Customer Insights

Maggie Seybold, VP of Customer Insights

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